Why Counter Conditioning?

Schick Shadel understands that sufferers of alcoholism and drug addiction do not lack morality or willpower. Addiction is a physiological problem affecting the brain. From this premise, hospital founder Charles Shadel pioneered the counter conditioning treatment used for drug and alcohol addiction.

Counter Conditioning therapy is based on the principles of classical conditioning of the subconscious mind which is responsible for addiction. It is a fast and effective treatment method to help patients begin recovery without the immediate craving to use alcohol or drugs.

By addressing the physiological and psychological nature of addiction, we treat our patients with dignity and respect while ensuring that their recovery is not encumbered by cravings. Addictive cravings are a chronic medical condition like any other. Schick Shadel knows that cravings have been the primary source of struggle for many patients, so we designed our rehab program around treating that issue.

An Innovative Approach to Drug and Alcohol Rehabilitation

Our treatment program offers distinct benefits to our patients, such as:

  • The best success rate of any alcohol rehabilitation center
  • A fast but effective 10-day inpatient program
  • An alternative to a 12-Step Program
  • A medical hospital staffed by MDs and registered nurses
  • Treatment that treats addiction for what it is: a medical condition

*#1 success rate for treating alcoholism based on results of a verified survey of former patients (success being measured as total abstinence for one year and assessed by self-evaluation), as against published success rates from verified, comparable studies of other medical institutions.