Breaking the Cycle of Addiction

The memory works like a hard drive and stores all of the body’s experiences. When signaled at a later time, the physical experiences stored in the memory are played back. Repetition strengthens memory. Through repetition, the pleasant effects of drugs and alcohol and the need for relief from painful withdrawal become strongly programmed into the body’s survival system.

Breaking the Grip of Craving

Schick Shadel’s unique treatment for substance abuse is designed to help the memory break the hold of past pleasurable memories. Counter conditioning helps to associate negative memory experiences with the sight, smell, and taste of alcohol and drugs. This process helps create a negative response to the addictive substance and encourages the redevelopment of a natural reward system. New associations recorded in the subconscious memory are then able to block the previous associations made with the addictive substance.